This section describes the essential skills and knowledge and their level required for this unit

Required skills

analytical skills to interpret documentation analyse current market conditions and future trends and devise tenancy mix strategies

communication skills to consult with clients and potential tenants

computing skills to access the internet and web pages prepare and complete online forms lodge electronic documents and search online databases

interpersonal skills to relate to people from a range of social cultural and ethnic backgrounds and varying physical and mental abilities and to obtain feedback

literacy skills to interpret written and oral information

planning skills to estimate financial projections and determine short and longterm goals

presentation skills to prepare and deliver marketing options to clients

problem solving skills to develop and implement contingency plans and select appropriate marketing options

technical skills to develop and complete reports

Required knowledge and understanding

a range of tenancy mix strategies

common lease terms and conditions

industry benchmarks

methods and techniques to analyse market segments

organisational and professional procedures ethical practices and business standards

relevant federal and state or territory legislation and local government regulations related to

antidiscrimination

consumer protection

environmental issues

equal employment opportunity EEO

financial probity

franchise and business structures

industrial relations

OHS

privacy

property sales leasing and management

relevant local market conditions

state or territory and local government planning processes

types of property leases

Overview of assessment

This unit of competency could be assessed through practical demonstration of analysing client objectives and formulating a relevant strategy to enable the right market mix of tenants to be targeted Targeted written including alternative formats where necessary or verbal questioning to assess the candidates underpinning knowledge would provide additional supporting evidence of competence The demonstration and questioning would include collecting evidence of the candidates knowledge and application of ethical standards and relevant federal and state or territory legislation and regulations This assessment may be carried out in a simulated or workplace environment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

A person who demonstrates competency in this unit must be able to provide evidence of

documenting a tenancy mix strategy that outlines the targeted market segment

knowledge of organisations practices ethical standards and legislative requirements associated with analysing client objectives and formulating a relevant strategy to enable the right market mix of tenants to be targeted

obtaining feedback on draft tenancy mix strategy and amending accordingly

profiling tenancy needs of client after examining client business plans

selecting and implementing suitable marketing strategies

Context of and specific resources for assessment

Resource implications for assessment include

a registered provider of assessment services

assessment materials and tools

candidate special requirements

competency standards

cost and time considerations

suitable assessment venue and equipment

workplace documentation

Where applicable physical resources should include equipment modified for people with disabilities

Access must be provided to appropriate learning andor assessment support when required

Assessment processes and techniques must be culturally appropriate and appropriate to the language and literacy capacity of the candidate and the work being performed

Validity and sufficiency of evidence require that

competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace

where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the persons competence

all assessment that is part of a structured learning experience must include a combination of direct indirect and supplementary evidence

where assessment is for the purpose of recognition RCCRPL the evidence provided will need to be current and show that it represents competency demonstrated over a period of time

assessment can be through simulated projectbased activity and must include evidence relating to each of the elements in this unit

In all cases activity and must include evidence relating to each of the where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions and will reflect the requirements of the competency and the work being performed

Clients may include:

Client needs and expectations may relate to:

Organisational requirements may be outlined and reflected in:

Information that may be used to determine market profiles and conditions may include:

Market conditions may relate to:

Tenancy mix may cover:

Relevant people may include:

Segmentation criteria to be used may include:

Building capacity requirements may include:

Feedback may include:

Regulations affecting tenancy mix strategies may include:

Legislative requirements may be outlined and reflected in:

Marketing options may include:

Communication strategies may include:

Evaluation methods could be qualitative or quantitative and may include:

Business equipment and technology may include: